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Digg, the once unstoppable social media juggernaut that helped usher in Web 2.0, has been bought by Betaworks.

Yesterday it was announced by Betaworks that it will be purchasing the once-unstoppable social media juggernaut Digg, or at least its brand, website and technology as none of the remaining Digg staff have been asked to join Betaworks.  The price? A paltry $500,000 according to early reports from Wall Street Journal although updates are circulating around that the price was actually higher, as outgoing Digg CEO Matt Williams told AllThingsD that “the overall consideration is significantly larger”. A final price has not been determined at the time of this writing.

Read my full article on the Advance Search & Social blog.

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